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Fight Business Insider delivers expert tips, business strategies, and certification insights for cutmen, cutwomen, fighters and all other combat sports professionals. Get career advice, real success stories, and practical tools to grow in combat sports. Powered by Fight Business Academy.
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Swayze Valentine: Breaking Barriers as UFC’s First Cutwoman
How One Trailblazer Set a New Standard for Women in Combat Sports—and How You Can Follow Her Path
In the world of combat sports, few names resonate as powerfully as Swayze Valentine. Known as the first female cutwoman to work in the UFC, Swayze’s journey isn’t just inspiring—it’s proof that women can thrive in every corner of the fight industry, even in roles traditionally dominated by men.
From the Sidelines to the Octagon: Swayze’s Journey
Swayze Valentine didn’t set out to make history. Like many, her first exposure to combat sports came as a fan. But when she saw a gap—an opportunity for women to step into ringside support roles—she decided to fill it. Her determination led her to professional training, including Fight Business Academy’s Professional Cutman/Cutwoman Certification Course.
Armed with new skills and relentless drive, Swayze broke into the MMA scene. She faced skepticism, but her expertise and composure quickly won over fighters, coaches, and promoters. In 2016, she became the UFC’s first official female cutwoman, working on some of the sport’s biggest stages.
Why Swayze’s Story Matters
Swayze’s experience sends a clear message: the doors to combat sports are open wider than ever before. Her journey proves that with the right training and mindset, anyone—regardless of gender—can play a critical role in fighter safety and event success.
For women considering a career in combat sports medicine or support, Swayze’s path is more than a story. It’s a roadmap.
The Skills That Set Her Apart
What made Swayze stand out? It wasn’t just her passion—it was her preparation. Through certification, she developed expertise in:
- Stopping bleeding and treating cuts
- Reducing swelling and managing injuries between rounds
- Hand wrapping and equipment use
- Universal safety precautions and fighter care
- Handling high-pressure situations calmly
These are the same core skills taught in Fight Business Academy’s certification program. Graduates leave ready to work at amateur and professional events, with 80–90% finding industry jobs soon after certification.
Breaking the Mold: Women in Combat Sports Medicine
While Swayze is a pioneer, she’s not alone. Each year, more women are stepping into cutwoman roles, ringside medical support, and other vital positions. The industry is changing—and organizations are seeking diverse, highly trained professionals to protect athlete safety.
How to Start Your Own Journey
If Swayze’s story inspires you, here’s how you can take the first step:
- Get Certified: Training is the foundation. Fight Business Academy’s Professional Cutman/Cutwoman Certification Course is designed for all genders, with lifetime access and 24/7 support.
- Build Experience: Volunteer at local events, shadow experienced cutpeople, and keep learning.
- Network: Connect with promoters, fighters, and other support staff. The fight world is built on relationships.
- Stay Ready: The next opportunity could come at any time. Preparation is key.
Ready to Break Your Own Barriers?
Swayze Valentine’s journey shows what’s possible with the right training and tenacity. If you’re ready to start your own career in combat sports, Fight Business Academy is here to support you—every step of the way.
Learn more about our Professional Cutman/Cutwoman Certification Course and join the next generation of industry pioneers.
Click Here

Yes, You Can Get Sponsored—At Any Level! (Even as an Amateur or Youth Athlete)
Why Fighter Sponsorship Isn’t Just for the Pros—And How You Can Start Today
If you think sponsorship is only for elite fighters with big TV contracts, think again. The truth is, there’s never been a better time for amateur athletes—and even kids—to secure real, meaningful sponsorship. Companies and brands are actively searching for fresh faces and authentic stories at every level of combat sports. And believe it or not, many major sponsors have dedicated budgets just for supporting up-and-coming talent.
Breaking the Sponsorship Myth
Let’s get this out of the way: You don’t need a championship belt or a massive social media following to attract sponsors. What you do need is the right mindset, a professional approach, and the willingness to put yourself out there.
- Amateur fighters, parents, and even youth athletes are landing sponsorship deals every week.
- Brands want to be part of your journey from the very beginning—not just when you’re on a pay-per-view card.
- There’s a growing movement in combat sports to support grassroots athletes. Companies know that today’s amateurs are tomorrow’s champions.
Why Sponsors Invest in Amateurs and Youth Athletes
Here’s something most people don’t realize: many large companies and local businesses set aside specific funds to support amateur sports. Why? Because investing in the next generation builds loyalty, brand reputation, and community goodwill.
- Major brands: Some of the biggest names in sports apparel, nutrition, and equipment have entire departments focused on youth and amateur outreach.
- Local businesses: Gyms, restaurants, chiropractors, and other local companies love supporting up-and-coming athletes—it’s a win-win for everyone.
- Niche sponsors: Even small brands want authentic ambassadors. Your story matters!
Real Talk: What Sponsors Are Looking For
You don’t have to be undefeated or have a viral highlight reel. Sponsors want to see:
- Dedication to your craft and consistent training
- A positive attitude and willingness to represent their brand well
- Engagement with your community (online or offline)
- A clear sense of your goals and journey
If you can show these qualities, you’re already ahead of the game.
The Opportunity Is Real—And Closer Than You Think
Right now, there are sponsorship budgets going unused simply because athletes don’t know how to ask—or think they aren’t “big enough” yet. The reality is, sponsors are looking for athletes at every stage, from first-year amateurs to national-level competitors.
- Youth athletes: Many programs exist just for kids and teens—don’t let age hold you back!
- Parents: If you’re supporting a young fighter, you can help them build relationships with sponsors early.
Your Next Step: Take Action
Getting your first sponsor doesn’t require luck—it requires action. Here’s how to start:
- Get clear on your story: What makes you unique? Why do you love your sport?
- Prepare your pitch: Even a simple introduction and a few photos can make a difference.
- Reach out: Start with local businesses, gyms, or even brands you already use.
- Stay professional: Follow up, say thank you, and deliver on your promises.
And if you want a step-by-step blueprint—complete with templates, proposal examples, and insider strategies—check out our 5-Day Sponsorship Challenge and Sponsorship Accelerator Bundles. We’ve helped athletes at every level land their first deals and build the confidence to keep going.
Final Word: You Belong Here
Don’t let doubt or fear stop you. Sponsorship is possible for everyone willing to put in the work. Whether you’re just starting out, supporting a young athlete, or looking to take your career to the next level, there’s a sponsor out there looking for you.
The only thing standing between you and your first sponsor is taking that first step. Let’s make it happen—starting today
You Can Start Your Journey Right Here! It Only Takes 15 Minutes!
Click Here For More Info

Who’s Giving You Advice? Why the Source Matters for Fighters Seeking Sponsorship
Introduction:
In today’s digital world, fighters and coaches have access to more information than ever before. Whether you’re looking for sponsorship tips, training hacks, or career advice, there’s no shortage of voices online. But here’s the catch—not all advice is created equal. When your career and reputation are on the line, the source of your information matters as much as the advice itself.
1. The Problem with “Random Advice” Online
- Anyone can post on Reddit, social media, or forums—no experience required
- Advice from unverified sources can be outdated, inaccurate, or even harmful
- Following the wrong advice can waste your time, cost you opportunities, or damage your reputation with sponsors
2. What Makes a Source Trustworthy?
- Real-world experience: Has the person actually worked in the fight industry or secured sponsorships?
- Professional credentials: Are they recognized by athletes, coaches, or industry leaders?
- Track record: Can they show results, testimonials, or case studies from real fighters?
3. Why Fighters Need Professional Guidance
- The sponsorship game changes fast—what worked last year might not work now
- Sponsors look for professionalism, not just popularity
- Learning from credible sources means you get up-to-date strategies that actually work
4. How to Vet Your Information Sources
- Check their background: What are their real-world credentials in Combat Sports?
- Look for proof: Do they share success stories, photos, or anything else that lends itself to credibility?
5. The Fight Business Academy Difference
- Our courses and resources are built on years of real-world experience in combat sports
- We’ve helped fighters at every level secure sponsorships and build careers
- Our 5-Day Sponsorship Challenge is designed to give you actionable, professional advice you won’t find in random online threads
Conclusion:
Before you take advice about sponsorship (or anything else in your fighting career), ask yourself: Who’s giving it, and do they really know what works? Trusting credible, experienced sources is the fastest way to reach your goals and avoid costly mistakes.
Ready for real results?
Join our 5-Day Sponsorship Challenge and get proven strategies from professionals who’ve been there. Don’t leave your career to chance—learn from the best.
Click Here

How Cutmen and Cutwomen Can Land Sponsorships: Unlocking Unique Value Beyond the Fighters
Introduction:
When you think of combat sports sponsorships, fighters usually grab the spotlight. But there’s a growing recognition that Cutmen and Cutwomen are just as valuable to brands looking for authentic, sustained exposure in the industry. If you’re working the corner, you’re not just a vital part of a fighter’s team—you’re an authority figure with visibility and influence at every event. Here’s how you can leverage your unique position to attract the right sponsors and build lasting partnerships.
1. Why Sponsors Should Pay Attention to Cutmen and Cutwomen
- Sustained Event Exposure: Cutmen and Cutwomen are present at every bout, often working with multiple fighters in a single night. Your logo or branding can be seen repeatedly on camera, in photos, and across social media.
- Authority and Trust: You’re viewed as a professional and trusted expert—fans, fighters, and even broadcasters often mention or highlight your work during events.
- Niche Audience Access: You have direct relationships with fighters, gyms, coaches, and promoters, making you a valuable connector for brands wanting to reach the combat sports community.
2. Unique Sponsorship Opportunities for Cutmen/Cutwomen
- Apparel & Equipment Branding: Branded jackets, shirts, or hand wraps are visible every time you step into the ring or cage.
- Product Endorsements: Medical supplies, sports tape, or first-aid brands benefit from your authority and recommendations.
- Content Partnerships: Share your expertise through sponsored social media posts, instructional videos, or clinics.
- Event Collaborations: Work with local businesses or health brands to host clinics or workshops, giving sponsors extra exposure.
3. How to Approach Sponsors as a Cutman/Cutwoman
- Highlight Your Unique Value: Emphasize your event presence, professional reputation, and the trust you’ve built in the industry.
- Showcase Your Reach: Share photos, stats, or testimonials that demonstrate your visibility and influence at events.
- Tailor Your Pitch: Approach brands that align with your role—think health, safety, sports equipment, and local businesses invested in athlete well-being.
4. Real-World Examples
- Cutmen and Cutwomen who have landed deals with tape companies, supplement brands, or local businesses by showcasing their expertise and event exposure.
- (Optional: Insert anonymized or public examples, or invite readers to share their own stories.)
5. Overcoming Common Myths
-
Myth: “Only fighters get sponsors.”
Reality: Sponsors want sustained, credible exposure and trust—qualities that Cutmen and Cutwomen offer in abundance. -
Myth: “You need a huge social media following.”
Reality: We outline the tact's to do it with 1k followers or less!
Conclusion:
Cutmen and Cutwomen are the unsung heroes of combat sports—and brands are starting to take notice. With the right approach, you can secure sponsorships that recognize your unique contributions and help you grow your professional presence.
Ready to take the next step?
Our 5-Day Sponsorship Challenge is designed for Cutmen, Cutwomen, and fighters alike—giving you proven strategies to attract sponsors, pitch your value, and build lasting partnerships. Don’t wait for opportunities—create them.
Click here!

The Alignment Method: Why Anyone Can Get Sponsors
After 30 years in the fight business, I’ve seen every kind of sponsorship pitch imaginable. I’ve also seen fighters, coaches, and gyms—at every level—land sponsors they never thought possible. The secret isn’t a massive social following, a perfect record, or flashy highlight reels. The real difference-maker is what I call The Alignment Method.
What Is The Alignment Method?
Think of sponsorship like dating. You don’t walk up to a stranger and ask them to move in—you look for shared interests, values, and goals. You take time to get to know each other and build trust. That’s alignment.
The Alignment Method is about finding and nurturing those points of connection with sponsors. It means you and your potential sponsor have things in common—values, audiences, goals, and even personality. When you’re aligned, your partnership feels natural, not forced.
Why The Alignment Method Works
- Long-Term Partnerships: Sponsors stick around when they see you genuinely care about their brand and success—not just your own.
- Easier Pitches: When you’re aligned, your pitch almost writes itself. You can clearly show how working together benefits both sides.
- Better Results: Aligned sponsors are more engaged, promote you more, and provide better support.
How to Use The Alignment Method
-
Do Your Homework:
Research potential sponsors. What do they care about? Who is their audience? What are their goals? -
Look for Common Ground:
Are you both passionate about youth sports? Do you share a commitment to community or a specific cause? Make a list of what you share. -
Start the Conversation:
Don’t lead with “Will you sponsor me?” Instead, build a relationship. Comment on their posts, send a genuine message about what you admire, or share their content. -
Show How You Align:
When you’re ready to pitch, highlight your shared values and goals. Make it clear you’re looking for a true partnership—not just financial support. -
Follow Up Like a Pro:
Just like in dating, follow-up matters. Be respectful, persistent, and always keep the focus on how you can help each other.
Real Results: Anyone Can Do This
I’ve worked with athletes who thought they had “nothing to offer” sponsors. Once they started using The Alignment Method, they landed deals with local businesses, national brands, and everything in between. The key was always the same: take the time to align, and sponsors will see you as a partner—not just another request in their inbox.
Ready to Put The Alignment Method Into Action?
If you want a step-by-step system that I’ve personally used for 30 years—even when I had zero followers and no gigs—check out my 5-Day Sponsorship Challenge. You’ll get the exact tools, templates, and strategies to find, pitch, and close aligned sponsors—no matter where you’re starting from.
Click the link to get started and see how powerful alignment can be for you.
Click Here!

The Top 5 Mistakes Fighters Make When Pitching to Sponsors—and How to Avoid Them
Securing sponsorship is one of the fastest ways to support your fighting career, cover training expenses, and build valuable industry relationships. But after a decade of helping fighters and coaches land real sponsorships, I’ve seen the same costly mistakes over and over. If you can avoid these pitfalls, you’ll instantly stand out from the crowd—and dramatically increase your chances of getting that “yes.”
1. Sending Generic, Copy-Paste Messages
What happens:
Most fighters send out the same bland email or DM to every brand they can find. These messages are impersonal, lack research, and almost always get ignored.
How to avoid it:
- Take five minutes to research the brand. What do they care about? Who is their target audience?
- Personalize your message by referencing a recent campaign, product, or value the brand stands for.
- Show the brand how your audience overlaps with theirs and why you’re a good fit.
Example:
Instead of “Hey, I’m looking for sponsorship, can you help?” try:
“Hi [Brand], I noticed your recent campaign supporting local athletes. As a fighter with a strong following in [region], I’d love to help you reach more combat sports fans at my next event.”
2. Focusing Only on “What’s In It for Me?”
What happens:
Too many fighters make their pitch all about what they want: free gear, money, exposure. Brands see this all the time—and tune it out.
How to avoid it:
- Flip your mindset: What can you do for the sponsor?
- Share specific ways you’ll represent their brand, reach new customers, or create content.
- Offer concrete ideas: social media posts, event appearances, testimonials, or product demonstrations.
Example:
“I’d like to feature your brand on my fight gear and create behind-the-scenes training content for my audience, which includes [demographic/stat].”
3. Ignoring Social Media Presence
What happens:
Sponsors always check your social media before responding. Inactive, unprofessional, or inconsistent profiles are a red flag.
How to avoid it:
- Clean up your profiles: update your bio, use a professional profile picture, and remove anything off-brand.
- Highlight any previous sponsor partnerships or positive shoutouts.
- Post regularly—even simple updates about training, competition prep, or community involvement go a long way.
Tip:
You don’t need to be an “influencer.” Brands care more about engagement and authenticity than follower count.
4. Not Following Up
What happens:
Fighters send one message and never follow up. Sponsors are busy—your email can slip through the cracks, even if they’re interested.
How to avoid it:
- Always send a polite follow-up 5–7 days after your initial message.
- Restate your interest and offer to answer any questions.
- Use a simple template to make this process easy and repeatable.
5. Forgetting to Include Key Details
What happens:
Brands receive vague messages with no fight record, audience stats, clear ask, or contact info. This makes it hard to say yes—even if they’re interested.
How to avoid it:
- Always include your fight record, audience size (even rough numbers), and what you’re offering.
- Attach a simple sponsorship proposal or one-sheet that summarizes your value.
- Make it easy for the brand to contact you and move forward.
Checklist:
- Fight record and upcoming events
- Audience reach (social media, gym, community)
- Specific ask (gear, funding, etc.)
- Contact information
Conclusion: Stand Out and Get Sponsored
Avoiding these five mistakes puts you ahead of 90% of fighters pitching sponsors today. Sponsorship isn’t just about asking for free stuff—it’s about building a real partnership where both sides win.
If you want proven templates, follow-up scripts, and a step-by-step process to land your first sponsor, check out the 5-Day Sponsorship Challenge. You’ll get all the resources you need to pitch with confidence—and I’ll even walk you through the process myself.
Ready to take your sponsorship game to the next level? Start today and turn “no response” into “let’s work together.”
Click Here For More Info!

How a Small Step into Sponsorships Can Transform Your Fight Career (Even When You’re Exhausted)
If you’re an athlete in combat sports—training, competing, and grinding every day—you know what it’s like to feel stuck in a rut. The schedule is relentless. The pressure to perform never lets up. And let’s be honest: when someone suggests you add “one more thing” to your plate, it sounds impossible.
But what if that one small extra effort could completely change your future in this sport?
Let’s talk about sponsorships—and why learning just a little about them can unlock opportunities you never imagined.
Why Fighters Get Stuck in a Rut
Every fighter hits a plateau. You train, you compete, you recover, and you repeat. It’s easy to get caught in the cycle, especially when you’re focused on surviving the next camp or making weight.
But while you’re grinding in the gym, there’s another side to the fight business that too many athletes ignore: building relationships with sponsors.
Why “One More Thing” Feels Overwhelming
- Training schedules are packed
- You’re already tired, physically and mentally
- The business side of fighting feels intimidating or confusing
- You’ve heard horror stories about fighters not getting paid or being taken advantage of
It’s easy to think, “I’ll focus on that later.” But the truth is, most fighters never get around to it—and miss out on crucial opportunities.
How a Small Effort in Sponsorship Pays Off
Here’s the good news: you don’t need to become a marketing expert overnight.
The difference between fighters who struggle financially and those who thrive often comes down to a handful of simple actions:
- Learning how to introduce yourself to brands
- Knowing what sponsors actually want
- Creating a basic pitch or proposal
- Following up (even just once) after your first contact
These steps don’t require hours of work. In fact, most of them can be done in half the time than it takes to do a training session.
Real Results: The Fighters Who Took That Step
At Fight Business Academy, I’ve seen firsthand how fighters—some with no marketing background at all—have changed their careers by learning sponsorship basics.
- Some have covered training expenses with one sponsor
- Others have landed gear, supplements, or travel support
- A few have even built long-term partnerships that grew as their careers advanced
The common thread? They invested a small amount of effort up front. That “one more thing” paid off in ways they never expected.
Why Now Is the Best Time to Start
The sponsorship landscape is more open than ever. Brands want authentic athletes, not just champions. Even if you’re early in your career, you have value to offer—and sponsors are looking for fighters just like you.
Plus, the earlier you start, the easier it gets. You build confidence, connections, and a professional reputation that follows you as you grow.
Takeaway: Small Effort, Big Impact
If you’re exhausted and overwhelmed, I get it. But I promise: putting a little time into learning sponsorships isn’t just another chore. It’s an investment in your future, your career, and your ability to keep doing what you love—on your terms.
Ready to take that first step?
Check out my Sponsorship Challenge or grab a 15 Minute Clinic to get started. You’ll be surprised how far a small effort can take you.
Conclusion
Don’t let exhaustion or uncertainty hold you back. The next chapter of your fight career could start with a single, simple decision: learn how sponsorship works, and watch new doors open.

Why Investing in Yourself is the #1 Move If You Want Sponsorships in Combat Sports
When most fighters think about landing sponsors, their first instinct is to look outward: “Who can I pitch? How do I get noticed?” But the real secret—the one that separates athletes who land deals from those who don’t—is this: you have to invest in yourself first.
What Does “Investing in Yourself” Mean?
Investing in yourself means dedicating time, energy, and sometimes money into becoming the best possible version of you, both inside and outside the cage. It’s not just about training harder. It’s about:
- Building new skills (on and off the mat)
- Learning how to market yourself
- Understanding what sponsors are actually looking for
- Developing your personal brand—even if you have under 10,000 followers (our resources work even if you have as few as 1,000)
- Getting certified, educated, and credible in your field
Why Sponsors Care About Your Self-Investment
Sponsors aren’t just looking for highlight reels and win streaks. They want partners who are proactive, professional, and reliable. Here’s why investing in yourself matters to sponsors:
- Professionalism: Completing certifications or courses (like our Cutman/Cutwoman Certification or Sponsorship Secrets) signals you’re serious—not just about fighting, but about your career.
- Marketability: Fighters who invest in their brand—through education, social media, or personal development—stand out. You become easier to promote, and sponsors notice that.
- Trust: When you’ve put in the work to learn about sponsorships (not just ask for them), brands see you as someone who will represent them well.
- Initiative: Sponsors want athletes who go beyond the basics. If you’re taking extra steps, you’re already ahead of 90% of your competition.
Real Talk: The Fighters Who Win Sponsorships
Let’s be blunt: the fighters who consistently land sponsorships are not always the most talented. They’re the ones who treat their fight career like a business. They learn how to pitch, follow up, and deliver value for their sponsors. They invest in courses, clinics, and coaching. They ask, “How can I become more valuable?”—not just “How can I get free gear?”
How to Start Investing in Yourself (and Attract Sponsors)
- Get Educated: Take a course on sponsorships or athlete marketing. (If you’re reading this, you’re in the right place.)
- For cutmen/cutwomen with small followings: Cutman/Cutwoman Sponsorship Secrets
- For fighters with small followings: Sponsorship Secrets: Fighter Edition
- Build Your Brand: Start posting about your journey, your values, and your story—even if you don’t have a huge following.
- Network: Learn how to approach brands the right way.
- Try the 5 Day Cutman/Cutwoman Sponsorship Challenge or the 5 Day Fighter Sponsorship Challenge for hands-on practice.
- Develop Your Skills: Whether it’s public speaking, content creation, or simply being more professional in communication, every skill adds value.
- Show Proof: Sponsors want to see that you’re growing. Share your progress and wins—big or small.
The Bottom Line
If you’re waiting for a sponsor to “discover” you, you’ll be waiting a long time. The athletes who invest in themselves—who get educated, build their brand, and learn how to pitch—are the ones who get noticed, get signed, and get paid.
Explore the 5-Day Sponsorship Challenge For Fighters or if you're a Cutman/Cutwoman 5-Day Sponsorship Challenge for Cutmen/Cutwomen. These courses are designed particularly for athletes and cutmen/cutwomen with small social media followings. Everything is built for people just like you—no influencer status required.
P.S. If you’re serious about your fight career, remember: nobody will invest in you until you invest in yourself first.

Unlocking Opportunities: How Sponsors Can Open New Doors for Fighters in Combat Sports
Most fighters dream of landing a sponsor to help cover costs or provide gear. But what many overlook is that the true value of a good sponsor goes far beyond logos on shorts or a check in the mail. The right sponsor can open doors you never knew existed—if you know how to leverage the relationship.
Why Your Sponsor’s Network Matters More Than the Money
Think of your sponsor as a bridge, not just a bank. The best sponsors are deeply connected in their industries and communities. They know gym owners, promoters, media contacts, and other athletes. By aligning with a sponsor, you tap into a web of relationships that can accelerate your career in ways cash alone never could.
Real-World Examples:
- Introductions to Promoters: A supplement company might sponsor multiple fighters and have direct lines to event organizers. One introduction could land you on a bigger card.
- Media Exposure: Local businesses often have media contacts or social media reach that can spotlight your story, leading to interviews or features.
- Training and Resources: Some sponsors offer access to exclusive training sessions, equipment, or seminars not available to the public.
How to Leverage a Sponsor’s Network—Even If You’re New
-
Start with a Conversation
Don’t just thank your sponsor and disappear. Ask about their connections in the sport or related industries. Express your willingness to represent them at events or in the community. -
Offer Value in Return
The relationship is a two-way street. If you help your sponsor connect with your own network (even if it’s small), you become more valuable and memorable. -
Ask for Introductions (the Right Way)
Be specific about what you’re looking for:
- “Do you know any event promoters looking for fighters?”
- “Are there other athletes you sponsor that I could connect with for training or advice?”
- “Is there a chance to do a joint social media post or interview?”
-
Be Professional and Grateful
Every introduction is a reflection on your sponsor’s reputation. Follow through, show up prepared, and always thank both parties.
The Hidden Benefits: Status, Credibility, and Momentum
When a respected company or local business vouches for you, it’s like borrowing their reputation. This can open doors to opportunities you might not have been considered for otherwise.
- Credibility: People take you more seriously when you’re associated with trusted brands.
- Momentum: Each new introduction or opportunity can lead to the next—sometimes in unexpected ways.
- Status: Being sponsored (and referred) by a known company elevates your standing in the combat sports community.
Common Mistakes Fighters Make (and How to Avoid Them)
- Treating Sponsors Like ATMs: Don’t just collect the check—build a relationship.
- Not Asking for Help: Sponsors want you to succeed; don’t be afraid to ask for introductions or advice.
- Failing to Follow Up: Always close the loop after an introduction. It shows professionalism and keeps the relationship strong.
Next Steps: Build Your Network, Grow Your Career
If you’re just starting out, focus on finding sponsors who are active in your local scene or industry. Value their network as much as their financial support.
Want more strategies on building strong sponsor relationships and unlocking new opportunities? Check out our 5 Day Challenges
5 day Cutman/Cutwoman sponsorship challenge:
https://fightbusiness.samcart.com/products/5-day-sponsorship-challenge-cutman-cutwoman-edition
5 Day Fighter sponsorship challenge
https://fightbusiness.samcart.com/products/5-day-sponsorship-challenge-copy-ydetr